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Overview of Affordability Suite

Our Affordability Suite enables consumers to manage their purchases through flexible payment options, enhancing the affordability of products without requiring full payment upfront.

EMI​

Equated Monthly Installment (EMI) allows customers to spread the cost of their purchases over time with manageable payments. This flexibility encourages consumers to afford larger or more expensive items by paying in small, predictable monthly installments. Our platform supports a variety of EMI options through different payment methods and partners, facilitating a seamless shopping experience.

EMI Options​

Credit Card EMI (CC EMI)​

Credit card EMIs convert the amount owed to the card issuer into manageable monthly payments. This is ideal for customers who prefer not to pay their entire credit card bill at once. At checkout, if a customer opts for CC EMI, our system offers multiple payment plans after validating the card's eligibility.

Debit Card EMI (DC EMI)​

Similar to credit card EMI, customers can use their debit cards to make purchases and pay over time. The total amount is paid upfront to the merchant by the issuing bank, which then deducts the agreed amount directly from the customer’s bank account as per the chosen EMI plan.

Cardless EMI​

Cardless EMI allows customers to avail EMIs without a credit or debit card. Upon providing their mobile number and PAN, customers can choose from various EMI plans offered by participating banks and financial institutions.

EMI Programs​

We offer two distinct EMI programs:

  • Bank EMI: Traditional EMIs with standard interest rates.
  • Brand EMI: Customized plans co-created by brands, offering exclusive benefits to enhance customer loyalty and sales.

EMI Models​

  • Single Cart Model: EMI calculations for an individual product with options for pre/post cashback and instant discounts.
  • Multi Cart Model: EMI calculations across multiple products, suitable for instant discount offers only.

Subvention Types​

  • No Cost EMI: The interest amount is effectively covered by discounts or cashbacks, resulting in zero net interest.
  • Low Cost EMI: Offers a discount or cashback that is less than the interest charged.
  • Standard EMI: Regular EMI without any discounts or cashbacks.

Other Affordable Payment Options​

Buy Now Pay Later (BNPL)​

BNPL allows customers to defer payments, usually without interest, making it suitable for lower-value transactions. This is particularly beneficial for those without credit card access.

Full Swipe Discounts/Cashbacks​

Offers funded by banks, brands, or merchants that customers can avail when paying in full, enhancing conversion rates at checkout.

Supported Issuers and Lenders​

Credit CardDebit CardCardless
EMIAXIS, AMEX, CITI, HSBC, INDUSIND, KOTAK, SCB, SBI, RBL, BOB, ICICI, YES, HDFC, IDFC FIRST, OneCardAXIS, HDFC, ICICI, KOTAKAxio, HDFC, SBI

By consolidating and optimizing our offerings, we ensure that our customers have access to flexible and diverse payment solutions, enhancing their purchasing power and experience.