Offer Configuration Matrix

The Offer Configuration Matrix presents a structured representation of various offer criteria, their sub-criteria, and associated components for a promotional campaign, displayed in a tabular format. 

The table is divided into columns representing different aspects of an offer:

• Offer Criteria: High-level categories that define the offer (e.g., Product Code, Payment Mode)
• Offer Sub-Criteria: More specific aspects or criteria within each Offer Attribute (e.g., Single Product or a Group of Product Codes)
• Components of Offer: This column is further subdivided into two, detailing the types of benefits or conditions applied to the offer (e.g., Discount, Cashback).
• Example: Provides illustrative examples or further details about the components (e.g., 10% Down Payment, 70:30 split for Deferred Amount).
  
  

 

Offer Attribute	Offer Sub-Attribute	Components of Offer		Example
Product Code	Single Product or a Group of Product Codes	Discount
		Cashback	Instant (Pre)
			Deferred
		EMI	Normal EMI
			Downpayment Amount	10 % Down Payment
			Deferred Amount	70:30 split- 30 % Deferred Amount
		Subvention	Instant	Low Cost, No Cost
			Deferred	Low Cost, No Cost
Payment Mode	Single Payment Mode or Multiple Payment Modes	Discount
		Cashback	Instant (Pre)
			Deferred
		EMI	Full EMI
			Downpayment Amount	10 % Down Payment
			Deferred Amount	70:30 split- 30 % Deferred Amount
Issuer	Single Issuer or Group of Issuers	Discount
		Cashback	Instant (Pre)
			Deferred
		EMI	Full EMI
			Downpayment Amount	10 % Down Payment
			Deferred Amount	70:30 split- 30 % Deferred Amount
Product Amount		Discount
		Cashback	Instant (Pre)
			Deferred
		EMI	Full EMI
			Downpayment Amount	10 % Down Payment
			Deferred Amount	70:30 split- 30 % Deferred Amount
Velocity	Offer Velocity	Weekly within Offer Date Range
		Monthly within Offer Date Range
		Quarterly within Offer Date Range
		Fixed within offer date range
	Issuer Level Velocity	Weekly within Offer Date Range
		Monthly within Offer Date Range
		Quarterly within Offer Date Range
		Fixed within offer date range
	OEM Level Velocity	Weekly within Offer Date Range
		Monthly within Offer Date Range
		Quarterly within Offer Date Range
		Fixed within offer date range
Date Range	Exact Date
	Between Date Range (all inclusive)
Bin Range	Single Bin			456789
	Single Bin Range			456000 - 456999
	Group of Bin Ranges			456000 - 456999 & 475000 - 475999
Budget	Offer Level Budget			Max 3 Cr for 10 % Cashback offer on Brand A Products